The Motorcoach Council officially launched the “Get Motorcoachified” campaign to encourage the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique and newly-coined phrase that may someday be as widely used and recognized as neologisms like “Google” or Yahoo” in mainstream language, but will remain the intellectual property of the industry.

The new campaign will use humorous slogans to convey that coach travel is an easier, better way to travel; it is a fun, relaxing alternative to driving, and takes 55 cars off the road, while remaining the greenest mode of transportation. The campaign visuals were designed to ensure adaptability of the campaign across different advertising vehicles, from ‘rolling billboards’ with vehicle wraps, to print and online media. This flexible, organic approach provides each coach operator the ability to choose the messaging that resonates with their particular customer base and region.

Coach Operators are ‘On Board’ and eager to participate in the campaign.