MOTORCOACH INDUSTRY ADVISES CONSUMERS TO GET MOTORCOACHIFIED
June 26, 2010 (LeisureGroupTravel.com) – The Council’s research and polls suggest that North Americans do not realize the technological advances our industry has made in the last decade...In an age where terms like ‘carbon footprint reduction’ and ‘lower passenger miles per gallon’ have become the metric for eco-friendly transportation, the Motorcoach Council’s new “Get Motorcoachified” public awareness campaign is timely, and will help consumers realize not only the technological advances, but the ‘green benefits’ of today’s motorcoach – a deluxe charter bus – used for group travel.
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AMERICAN BUS ASSOCIATION MAKES $15,000 IN-KIND CONTRIBUTION TO MOTORCOACH COUNCIL CAMPAIGN DESIGN TO EDUCATE TRAVELERS ABOUT THE "GREENEST" TRANSPORTATION CHOICE (Denver, CO) June 06, 2010 --(PR.com)-- The American Bus Association (ABA) Board of Directors at its Spring Meeting May 3, 2010 in Branson, Mo., approved providing the Motorcoach Council, with in-kind contributions worth $15,000 to help further elevate awareness of the Council’s “Get Motorcoachified” campaign established to promote public awareness of the benefits of motorcoach transportation throughout North America.

PREVOST CUSTOMERS JOIN OPT-IN PARTS PROGRAM TO SUPPORT MCC PUBLIC AWARENESS CAMPAIGN
(St. Claire, Quebec) May 18, 2010 – Prevost, a leading participant in the opt-in parts program introduced by the Motorcoach Council (MCC), reports that the initiative is receiving enthusiastic support from its MCC partner customers.

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Q&A WITH PAMELA WOLFF: HOW GREEN IS BUS/MOTOR COACH TRAVEL?
(Philadelphia, PA) April 28, 2010 - How Green Is Bus/Motorcoach Travel? To find out how many people need to be onboard a motorcoach for the MPG to be lower than one person in a hybrid car, and other interesting facts about the greenest mode of transportation available.
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OWNER OF TENNESSEE CHARTER BUS COMPANY MAKES A 'WISE' CHOICE TO FUND EDUCATIONAL PUBLIC AWARENESS CAMPAIGN USING A PORTION OF HIS COMPANY'S PARTS PURCHASES
(Denver, CO) April 17, 2010 - Motorcoach operators and coach manufacturers collaborate to generate long-term, sustainable revenue for not-for-profit organization whose sole purpose is to promote public awareness about the availability, selection, usage and benefits of motorcoach transportation.
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MOTORCOACH COUNCIL ELECTS NEW BOARD OF DIRECTORS AND SETS GOALS FOR 2010
(Denver, CO) April 04, 2010 - The Motorcoach Council, an industry-wide organization established to promote public awareness of the benefits of motorcoach transportation throughout North America, elected its new Board of Directors during a meeting in Denver, CO this week. The Board brings a new energy to the mission, and ushers in goals that align the Council with its strategic mark < script type="text/javascript"> eting plan.
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GRAY LINE NASHVILLE BECOMES TMCA'S FIRST ASSOCIATION OPERATOR TO SHOWCASE THE "GET MOTORCOACHIFIED" CAMPAIGN GRAPHICS AFTER BEING AWARDED A FREE FULL COACH WRAP, DONATED BY THE MOTORCOACH COUNCIL
(Denver, CO) March 8, 2010 -- In December 2009, the not-for-profit Motorcoach Council allocated $75,000 of its charitable contributions received towards a program to purchase one “Get Motorcoachified” bus wrap graphic for each of their 80+ Founding Partners, in an effort to kick start their campaign and encourage participants to display their coordinated advertising messages on 40,000+ motor coaches -- their rolling billboards - as they travel city streets, U.S. highways and byways. Each of the Council’s Founding Partner State and National associations were given one free bus wrap, which they could award to a member operator at their discretion. Albeit a random selection lottery was used to select the winner of the Tennessee Motor Coach Association’s (TMCA) full coach wrap, several association members felt it was fate that Patty Levering of Gray Line Nashville won the prize (a $5,000 value). Just last year, Levering’s husband, Chris (now deceased), was instrumental in getting the TMCA involved with the Motorcoach Council and helped pass a vote to contribute $25,000 to the Council’s campaign to ensure its success.
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MCI IN MOTION 2010 PRESS EVENT
See MCI’s three J4500 models, designed with luxury and exciting interiors that have passengers taking notice. Plus, join MCI as it presents its donation of $5,000 to the Motorcoach Council to give momentum the ‘Get Motorcoachified’ campaign in the new year, and learn more about MCI’s voluntary, opt-in parts program for customers to contribute ½ of one percent of their MCI Service Parts purchases.
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ABC COMPANIES PARTNERS WITH OPERATORS TO SUPPORT MOTOCOACH COUNCIL INITIATIVE
ABC Companies is announcing their Voluntary Opt-In Service Parts Program designed to help support Motorcoach Council’s industry wide marketing program.
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MOTORCOACH COUNCIL OPT-IN 2009 PARTS PROGRAM
An order form for ABC Companies parts for Motorcoach Council members
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THE MOTORCOACH COUNCIL'S NASCENT 'GET MOTORCOACHIFIED' BUS WRAP CAMPAIGN HAS OFFICIALLY HIT THE STREETS
Approximately 48 motorcoach operators have requested the Council’s bold new wraps, which were designed to educate N. Americans about the benefits of motorcoach travel (luxury, comfort, convenience, value, environmental), while driving business back to a participating operator’s individual brand name, phone and website.
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"MOTORCOACHIFIED' WEBSITE PROMOTES CAMPAIGN, OPERATORS
The two-month-old “Get Motorcoachified” campaign has launched a consumer website designed to not only build awareness of the advantages of motorcoach travel but lead potential customers to companies participating in the industry-wide promotional effort.
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/index.php?option=com_content&task=view&id=276697&Itemid=30">MOTORCOACH COUNCIL PARTNERS COLLABORATE TO KICK-START CAMPAIGN
In the recent months, a growing number of Founding Partners have collaborated with the Council to co-sponsor and market the Motorcoach Counci's public awareness campaign, and develop a consumer website www.GetMotorcoachified.com, and related campaign graphics to be displayed on as many of the estimated 35,000 motorcoaches - ‘rolling billboards’ – as will participate.
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MOTORCOACH COUNCIL PARTNERS WITH MORE THAN 66 MOTORCOACH OPERATORS TO PROMOTE EDUCATIONAL OUTREACH CAMPAIGN
In the past year, more than 66 Founding Partner motorcoach charter companies from all regions of the U.S. got engaged with the Council to combine their resources and influence for the first time in history, to market the industry as a whole to the consumer, using one voice to consistently deliver their mission and message. Coach operators can retain their own branding and identity while participating in the campaign, and display full, partial or bumper coach wraps to promote the initiative.
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OPERATORS IMPLEMENTING "GET MOTORCOACHIFIED' CAMPAIGN
The much-anticipated campaign to market motorcoach travel in a new and exciting way — by urging individuals to Get Motorcoachified — is now under way.
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"GET MOTORCOACHIFIED" BUS WRAPS HIT THE ROAD: MOTORCOACH COUNCIL INVITES ALL NORTH AMERICAN MOTORCOACH COMPANIES TO PARTICIPATE IN OUTREACH CAMPGAIGN
Participating motorcoach companies have the freedom to retain their own branding and identity while participating in the campaign. Operators can purchase a full-coach wrap, rear or side wrap, or bumper decal and may choose the decal color and messaging that resonates best with their particular demographic/region. The campaign¹s diverse slogans act as a call to action to entice travelers to ³Get Motorcoachified² today and experience the transformation/satisfaction one enjoys traveling by coach.
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CONSUMER MARKETING CAMPAIGN ADOPTED BY OPERATORS
The grass roots effort to develop a nationwide consumer marketing campaign aimed at promoting motorcoach travel took a major leap forward here last month with the adoption of key campaign elements.
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MOTORCOACH COUNCIL LAUNCHES NORTH AMERICAN CONSUMER OUTREACH
Campaign The grass roots movement utilizes the industry¹s most valuable asset - their rolling billboards - to boast their competitive edge over planes, trains and personal autos.
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THE MOTORCOACH COUNCIL PICKS CAMPAIGN THEME
The much anticipated campaign graphics, slogans and visual comps for the Motorcoach Council's new consumer website and public awareness campaign were unveiled in Denver, CO, July 9, 2009. Following a landslide vote, the Council's Founding Partners nominated the new "Get Motorcoachified" theme as the winn ing campaign to launch nationwide this fall. The simple slogan encourages the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique, and newly coined term that may someday be as widely used and recognized as "Google" or "Yahoo," but will remain the intellectual property of the Motorcoach Council.
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MOTORCOACH COUNCIL ENCOURAGES NORTH AMERICAN TRAVELERS TO "GET MOTORCOACHIFIED"
Get Motorcoachified is the campaign theme the Motorcoach Council, Denver, CO, and founding partners will roll out to the public nationwide this fall. The Council says the slogan encourages consumers to take action and experience motorcoach travel first-hand, citing comfort, luxury amenities, state-of-the-art technology and environmental efficiency as the drawing cards.
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OPERATORS DEVELOP GREEN CAMPAIGN
Read about this campaign at the Buses and Motorcoach News Website
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ARCHWAY BUS TO ROLL FOR MARCH OF DIMES - INVITES OTHER OPERATORS TO PARTICIPATE
West Warwick, RI, (May 11, 2009) – Stephen Archambault, president of Archway Bus Transportation, Inc of West Warwick, RI, has announced that his fleet of charter motorcoaches will participate in the Rhode Island March of Dimes “Miles for Babies” fundraising event, on September 24, 2009. For every mile that Archway’s motorcoaches travel that date, the company will donate a dime to the March of Dimes.
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MOTORCOACH COUNCIL SEEKS FINAL FOUNDING PARTNER VISIONARIES
Denver, CO (February 23, 2009) – The Motorcoach Council Inc. is nearing the end of its Founding Partners program, and wants to ensure Those who still wish to be among the initial group of visionaries on-board from the beginning take advantage of that opportunity before the chance to do so ends March 15.
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TENNESSEE MOTOR COACH ASSOCIATION CHALLENGE
Kingsport, TN (February 20, 2009) – Tennessee Motor Coach Association Challenges All State, Regional National Associations to Match $25,000 Contribution to Motorcoach Council of North America
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WRAPPING IT UP: MOTORCOACH COUNCIL WANTS EVERYONE ONBOARD
Schaumburg, IL (January 20, 2009) – In its quest to promote public awareness and improve perceptions of motor coach travel, the Motorcoach Council has extended its deadline for participation in the Founding Partners Program to March 15.
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MOTORCOACH COUNCIL BRINGS IT'S MESSAGE TO EXPO, MARKETPLACE
Denver, CO (January 1, 2009) – The Motorcoach Council will seek to expand its industry visibility in January by participating in two major events, the UMA Motorcoach Expo 2009 here and the American Bus Association Marketplace in Charlotte, N.C.
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MOTORCOACH COUNCIL MISSION HAS NEVER BEEN MORE TIMELY
Denver, CO (December 15, 2008) – Traveling by motorcoach would seem like an obvious and smart travel choice and yet, in spite of compelling arguments for choosing the bus as a means of transportation, the industry seems to have lost its voice amidst the din of new car and airline advertisements.
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MOTORCOACH COUNCIL SETS TIMELINE FOR FOUNDING PARTNERS PROGRAM
The Motorcoach Council Inc.'s Founding Partners program is limiting its time frame to ensure recognition of those operators and associations that have demonstrated the vision and leadership to get involved early.
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MOTORCOACH COUNCIL RAISES THE (CANDY) BAR ON FUNDRAISING GOALS
The Motorcoach Council is using its booth giveaways during Marketplace to spur talk of $100,000 fundraising goals—one small chocolate candy bar at a time.
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ABA JOINS MOTORCOACH COUNCIL AS FOUNDING PARTNER
ABA has joined the Motorcoach Council Inc. as a Founding Partner, showing support for the group’s efforts to promote motorcoach travel among consumers.
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MOTORCOACH COUNCIL SELECTS PR AGENCY
The Motorcoach Council Inc. has selected the Finelight public relations agency for its advertising and marketing campaign targeting consumers. Finelight, which has offices in New York, Chicago, Bloomington (Ind.) and Lexington (Ky.) was one of five finalists culled from a wide group of national PR firms that was chosen to travel to Denver in the fall to make a presentation before.
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MOTORCOACH COUNCIL REACHES $100K FUNDRAISING MILESTONE
The Motorcoach Council Inc. has just surpassed a key fundraising milestone for its consumer awareness campaign—the $100,000 mark. That will help launch the ambitious agenda of the Council, which aims to target consumers directly with its advertising efforts to fill more seats on every motorcoach.

“We don’t want to compete with the national associations or become a nother bus brokerage service,” Council spokeswoman Heather Horton told the Insider. “Our efforts are focused on targeting consumers with an education and outreach campaign that conveys the numerous attributes of motorcoach travel.”
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FINELIGHT CHOSEN AS AGENCY OF RECORD FOR MOTORCOACH COUNCIL
Bloomington, IN (Nov 6, 2008) – The Motorcoach Council has recently appointed Finelight as its agency of record. Finelight will lead the organization's national consumer and business-to-business marketing efforts.

A pool of prospective marketing and advertising agencies competed in an extensive agency review. Finelight won the account based on a number of criteria including creativity, strategy, process and chemistry.
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MOTORCOACH COUNCIL HIRES NATIONAL PROMOTIONAL FIRM
Denver, CO (October 15, 2008) – The Motorcoach Council, the fledgling organization that wants to promote motorcoach travel to a national audience, has hired a Bloomington, Ind.-based marketing firm.
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MOTORCOACH COUNCIL KICKS OFF FOUNDING PARTNERSHIP PROGRAM
Denver, CO (September 1, 2008) – The newly formed organization that hopes to boost motorcoach travel in the United States and Canada by highlighting its many benefits is gaining strong support from throughout the industry.
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MOTORCOACH COUNCIL EXTENDS DEADLINE FOR MARKET RESEARCH, BRANDING AND ADVERTISING RFP (REQUEST FOR PROPOSALS)
Denver, CO (July 14, 2008) – The Motorcoach Council, Inc. has elected to extend the calendar of dates for their first request for proposals (RFP) to solicit firms capable of developing and executing a comprehensive and multi-faceted marketing strategy for a two-year campaign that promotes the motorcoach industry as the safest, most convenient and cost effective, luxurious means of environmentally conscious transportation.
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TIME FOR THE INDUSTRY TO GO ON THE MARKETING OFFENSIVE
Denver, CO (July 1, 2008) – It seems like every time there's a big motorcoach-oriented meeting, local media briefly swarm the venue and gush about how nice buses have become. They top it off by saying: "Ooops. ... We're not supposed to call them buses anymore. They're motorcoaches!"
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COACH OPERATORS COUNCIL SETS AMBITIOUS NEW GOALS
Denver, CO (July 1, 2008) – Formed less than a year ago, the organization that planned to promote the industry nationally by emphasizing the "green" aspects of motorcoach travel - "Go Coach, Go Green" - has recreated itself and is developing plans for a broader promotional campaign.
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NEW NOT-FOR-PROFIT MOTORCOACH COUNCIL SEEKS START UP CAPITAL VIA FOUNDING PARTNERS PROGRAM
Denver, CO (June 13, 2008) – The non-political, not-for-profit Motorcoach Council, Inc. began its first fundraising campaign, The Founding Partners Program, earlier this month to raise capital for year one operating and marketing expenses.
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MOTORCOACH COUNCIL SEEKS PROPOSALS FOR MARKET RESEARCH, BRANDING AND ADVERTISING CAMPAIGN
Denver, CO (June 13, 2008) – The Motorcoach Council, Inc. has released its first request for proposals (RFP) to solicit firms capable of developing and executing a comprehensive and multi-faceted marketing strategy for a two-year campaign that promotes the motorcoach industry as the safest, most convenient and cost effective, luxurious means of environmentally conscious transportation. The Council expects to award one or two contractors as a result of this RFP depending on their scope of service, professional background and pricing structure. The maximum amount available for this project is $1.1 million in year one.
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GREEN OPERATORS BECOME MOTORCOACH COUNCIL
June 9, 2008 – The Green Operators group has announced a number of major developments in the group—starting with a new identity as Motorcoach Council, Inc. “We have decided to move beyond the ‘Go Coach. Go Green’ marketing campaign that we originally introduced to you,” group spokeswoman Heather Horton said in a letter to supporters.
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NEW MOTORCOACH COUNCIL INCORPORATES
Denver, CO (May 8, 2008) – A new not-for-profit organization, Motorcoach Council, Inc., was incorporated on April 11, 2008 to facilitate an industry-wide effort to educate the traveling public about the many benefits of selecting motorcoach transportation. In the face of escalating environmental concerns and rising fuel costs, the motorcoach has been redefined and rediscovered as a community-centric transportation solution. Today’s new motorcoach provides the safest, most convenient, cost effective and environmentally conscious way to travel.
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GREEN OPERATORS LAUNCH NEW GROUP TO SPREAD ENVIRONMENTAL MESSAGE
January 21, 2008 – The Green Operators Motor Coach Council has begun a public awareness campaign to raise the visibility of the environmental attributes of motorcoach travel, using coaches as “mobile billboards” with messages affixed on the backs of participating operator buses.
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