Latest Motorcoach Council News And Information

Modern coaches need modern marketing

The campaign will leverage Internet and traditional advertising, social media, and third party reporting to tell our industry’s story. Let’s work together to introduce travelers to today's motorcoach experience.

Together we can convert them from car to coach...

And drive new riders your way. By participating in your industry's public awareness campaign, you’ll protect your company’s best interests and improve your bottom line.

Tomorrow's riders are waiting to be educated

Let's show them why "It's not a bus. It's a coach." Participate in your industry’s public awareness campaign, as we introduce travelers to today's motorcoach experience.

Modern travelers value mobility and productivity

Let's introduce them to the connected coach. Participate in your industry’s public awareness campaign and help improve and protect the vitality of the motorcoach industry.

Next-gen riders wanted. . . for life.

Let's introduce them to the modern motorcoach experience. If motorcoach travel expands by even 1% or 2%, the results will significantly impact all individual operators and industry partners.

What's New? Campaign Updates

Project Sculpture

50 Cars or 1 Coach? The Council is in pursuit of partners to build/install a series of arresting, media friendly, educational sculptures to communicate the ultra-green attributes of the motorcoach. Read More

Environmental Stewardship

Today's Green Tip

Green Coach Certification Program & eco-labels differentiate you from the competition and help your fleet get noticed by environmentally-friendly travelers. Make sure your facility and operations are as green as your fleet. View checklist.

Improving Your Bottom Line

Operator Resources

Want to increase your exposure in local markets? Our new "Operator Tool Box" is filled with useful graphics, templates and marketing tools to get you noticed! You'll also find reports, research and other useful data here.Read More

Hot Off The Press

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North America makes the Smart Move - Motorcoach Industry Now Has A Global Image Campaign! Motorcoach Marketing Council partners with IRU and Busworld to promote safe, green, efficient, user-friendly and affordable bus and coach transportation worldwide. Read more.

Safety: A Hot Topic With Consumers & Industry Stakeholders

safety_matters Research shows that today's Motorcoaches are the safest vehicles on the road. Bus fatality rates are nearly three times lower than passenger cars...view Safety Brochure. Read tips to select a motorcoach operator.

What People Are Saying...

"The long-term campaign goals are to improve the industry image and grow our overall market. If the water level in the harbor increases, all boats rise. If we increase awareness of the benefits and value of our services, and we expand motorcoach travel by 1% or 2%, it will have significant impact on all individual operators and industry partners.

"With escalating fuel costs, environmental concerns and national events that have caused travelers to recoil from air travel, society is ready, almost begging, for alternative modes of transportation."

"I appreciate that the Council's not tied to a specific trade organization or industry partner; its operator-driven, non-political structure is solely committed to growing and expanding the services we all provide."

Support Your Industry Campaign

Operators enroll in the Penny Parts Program
Request a quote for Campaign Vehicle Wraps
Donate to the Annual Silent/Live Auction
Make a Financial Contribution to the campaign
In-kind donations that propel the mission
Join a Council Committee

Calendar: Where Will The Council Be Next?

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Sept 25-28 SCMA Fort Worth, TX

Oct 22-25 CBA Monterey, CA

Jan 6-10 ABA Grapevine, TX

Jan 9-11 IMG Grapevine, TX

Feb 7-10 UMA Long Beach, CA

Helpful Industry Widgets

Today's Poll

Which marketing tools would be most useful for your business?

	Web development & SEO
	Direct mail
	Consumer email templates
	Graphics for print / web
	All of the above

Rolling Billboards

Photo Gallery of campaign coaches.