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Motorcoach Council Makes a "Smart Move" |
Motorcoach Council Makes a "Smart Move"
The Motorcoach Marketing Council joined Smart Move, a joint long-term industry campaign promoting greater use of collective passenger transportation by bus and coach worldwide, on February 10, 2012. The Smart Move campaign is endorsed by 91 committed partners around the world, to now include the US-based Motorcoach Marketing Council, thousands of bus/coach operators, several international industry...
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Go Green Green Coach Certification Program & eco-labels differentiate you from the competition and help your fleet get noticed by environmentally-friendly travelers. Make sure your facility and operations are as green as your fleet. View checklist.
Smart Move Campaign North America makes the Smart Move - Motorcoach Industry Now Has A Global Image Campaign! Motorcoach Marketing Council partners with IRU and Busworld to promote safe, green, efficient, user-friendly and affordable bus and coach transportation worldwide. Read More
What People Are Saying...
"The long-term campaign goals are to improve the industry image and grow our overall market. If the water level in the harbor increases, all boats rise. If we increase awareness of the benefits and value of our services, and we expand motorcoach travel by 1% or 2%, it will have significant impact on all individual operators and industry partners.
"With escalating fuel costs, environmental concerns and national events that have caused travelers to recoil from air travel, society is ready, almost begging, for alternative modes of transportation."
"I appreciate that the Council's not tied to a specific trade organization or industry partner; its operator-driven, non-political structure is solely committed to growing and expanding the services we all provide."
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Operator Tool Box
Want to increase your exposure in local markets? Our new "Operator Tool Box" is filled with useful graphics, templates and marketing tools to get you noticed! You'll also find reports, research and other useful data here.
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Smart Moves
North America makes the Smart Move - Motorcoach Industry Now Has A Global Image Campaign! Motorcoach Marketing Council partners with IRU and Busworld to promote safe, green, efficient, user-friendly and affordable bus and coach transportation worldwide.
Read more.
Calendar of Events
- Aug 7-9, 2013 IMG Minneapolis, MN
- Sept 23-26, 2013 SCMA Bossier City, LA
- Oct 27-30, 2013 CBA Santa Barbara, CA
- Jan 5-9, 2013 ABA Charlotte, NC
- Jan 19-23, 2013 UMA Orlando, FL
Industry Support Campaign
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