Modern coaches need modern marketing
The campaign will leverage Internet and traditional advertising, social media, and third party reporting to tell our industry’s story. Let’s work together to introduce travelers to today's motorcoach experience.
What's New? Campaign UpdatesProject Sculpture 50 Cars or 1 Coach? The Council is in pursuit of partners to build/install a series of arresting, media friendly, educational sculptures to communicate the ultra-green attributes of the motorcoach. Read More Environmental StewardshipToday's Green Tip Green Coach Certification Program & eco-labels differentiate you from the competition and help your fleet get noticed by environmentally-friendly travelers. Make sure your facility and operations are as green as your fleet. View checklist. Improving Your Bottom LineOperator Resources Want to increase your exposure in local markets? Our new "Operator Tool Box" is filled with useful graphics, templates and marketing tools to get you noticed! You'll also find reports, research and other useful data here.Read More Hot Off The Press
North America makes the Smart Move - Motorcoach Industry Now Has A Global Image Campaign! Motorcoach Marketing Council partners with IRU and Busworld to promote safe, green, efficient, user-friendly and affordable bus and coach transportation worldwide. Read more. Safety: A Hot Topic With Consumers & Industry Stakeholders
What People Are Saying..."The long-term campaign goals are to improve the industry image and grow our overall market. If the water level in the harbor increases, all boats rise. If we increase awareness of the benefits and value of our services, and we expand motorcoach travel by 1% or 2%, it will have significant impact on all individual operators and industry partners. "With escalating fuel costs, environmental concerns and national events that have caused travelers to recoil from air travel, society is ready, almost begging, for alternative modes of transportation." Support Your Industry Campaign
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Helpful Industry WidgetsToday's PollToday's Top VideosCBS: Bus Travel On The Rise Watch Video Riding In Style: Tour de France Watch Video Industry Supports PR Campaign Watch Video Project Sculpture: 50 Cars or 1 Coach Video |
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